Mobile Marketing
One of the real up-and-comers in this new era of digital marketing is mobile marketing, and CMO.com each day posts the most interesting and useful articles for chief marketers from around the Web about mobile marketing solutions, mobile marketing strategy, and mobile marketing trends. Mobile topics in this section include mobile devices, mobile Web, smartphones, mobile advertising, mobile marketing, mobile brand marketing, iPhone, Android, branded apps, mobile social media marketing, location-based services, BlackBerry, and iPad. Please visit other CMO.com sections for information about blog marketing, digital marketing news, and digital marketing resources.
- Internet Marketing GrindStatistics, Advertising, Mobile Marketing, Emerging Media, Branding and Communications, Market ResearchFor every click on a standard Web banner ad (not on a mobile device), a rich media banner ad on a mobile gets 68 clicks. That's just one of the mobile marketing stats pulled together by ad serving platform company Smart AdServer in this infographic.
- ClickZAgencies, Analysis and Measurement, Attribution, Mobile Marketing, Web Analytics, Trends, Emerging Media, Branding and Communications, Market ResearchAlex Andreyev, strategic investments supervisor at Neo@Ogilvy, discusses the strides his agency has been making in mobile advertising, and what's next in the evolution of agencies in a data-driven world. "Consumers have voraciously adopted mobile devices, but advertisers have struggled to keep up because of the complexities of delivering measurable mobile advertising results," he says.
- ClickZBecause of consumers' close relationships with their mobile devices, the consumer costs of mobile advertising may be more visible and less tolerated than those of other media. If the industry doesn't proactively address these costs, there's at least a chance that a mobile ad apocalypse could occur.
- Nieman Journalism LabYes, news companies may have been slow to the parties of search, social, video, and mobile, and most have unfortunately taken a go-slow approach to the tablet--but platforms like the iPad offer a way out of the ad desert.
- WSJ.comToy makers have been pushing more tech-focused versions of their established brands for years now, with varying success. Now they're tapping into children's fascination with tablets and smartphones by rolling out new playthings that connect with touch-screen devices.
- MashableInadequate technology, lack of education, and a perceived dearth of value are just three of the reasons QR codes aren't clicking with Americans. But it goes deeper than that.
- DeloitteBudgeting, Channels, Mobile Marketing, Management, Social Media Marketing, Emerging Media, Strategy, Online Media, General Management, Strategic PlanningFrom a marketing perspective, the time to ask whether social media and mobile matters is long past. But with the vast marketing reach and potential of social media and mobile, the question of how to invest is more relevant than ever. Look to your organization's marketing DNA for the answer.
- HubSpot's Inbound Internet Marketing BlogBusinesses are still trying to wrap their heads around the rapidly growing and evolving world of mobile marketing. These 17 tips -- all conveniently starting with R -- should help you ease your way into the world of mobile and show you some best practices.
- AdweekDisplay, Innovation, Mobile Marketing, Emerging Media, Optimization, Online Media, Tools, General ManagementFor all the potential of always-on, Internet-enabled, multimedia devices, mobile ads are still seen as too difficult to make out, bland, or just plain ugly. Still, the category is showing signs of improvement when it comes to creativity.
- MocoNews.netTalk of “the year of mobile” is irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come. That said, here are the trends that will shape the mobile landscape in 2012.
